Established in 1912 at Rohn Street 10 by Heinrich Schreyer and Heinrich Mueller, a former
and very valued pattern maker of the Bing company, Schuco develops, despite considerably
difficult political circumstances and economic conditions, into one of the great
international names in the toy business: for, among others, the Turning Automobile and the
Commando Automobile. Schuco can also maintain its position after the Second World war.
Like other large agents, Schuco also experiences difficult periods: in 1976, the company
declares bankruptcy. The English concern DCM acquires the remaining assets, but responds,
however, extremely unhappily and sells what still remains to the Mangold Group (see Gama). There ambitious efforts are made to breathe new life
into the most traditional brand name next to Märklin. Schuco manages this new beginning,
at first with replicas, later with remarkable new developments. All Schuco products are
clearly identified: Made in Germany (pre-war), Made in US-zone (immediately after the
war), Made in Western Germany (from the end of the fifties).
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